We set out to redefine the concept of a social experience, merging diverse bar cultures into one innovative space. The branding and concept for PAPA seamlessly fuse 12 distinct bar identities under one roof, creating an ever-evolving venue where each visit offers something new. Our focus was on crafting a space that invites guests to curate their own evening, whether through artisanal drinks, intimate conversations, or immersive cultural events.

Every aspect of the project was designed to foster a dynamic community, where collaborations with young talents and leading alcohol brands amplified the experience. We're not just creating a space—PAPA is a living platform that connects people, culture, and creativity in a way that challenges the boundaries of the traditional bar scene.

Art direction — Event strategy — Social media

PART ONE

Our strategy was built on showcasing how our work enhances and enriches the visuallandscape. We didn’t just follow the trend — we demonstrated that it is already here, shaping the way people express themselves

We conveyed the idea of creative freedom — people are making the choice today to embrace self- expression, experiment, and use color as a tool for individuality. Our approach was to create an environment where this process feels natural and inspiring